🔗 Share this article

TikTok is introducing a new feature that permits them to cut down on the volume of AI-made media appearing in their feeds. This step comes as the service announced that it presently contains over 1 bn AI videos.

Pilot Phase and Launch

This change is being tested over the following weeks before a widespread launch. This shift aligns with a surge in AI content, spurred by new video-generation tools.

AI Content on Other Platforms

Studies have shown that almost 10% of the fastest-growing content creators on another major platform exclusively feature content made by AI. A large amount of this output is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.

Based on user feedback that many people like content created using AI tools, ranging from digital art to educational videos, and we want to give people the option to adjust the amount of that, based on their own preferences,” stated a platform representative.

Scale of AI Content

TikTok announced that there are now 1.3 billion videos on its app tagged as AI-generated. Overall, over 100 million videos are uploaded to the app daily, making clips made by AI a limited portion of its complete catalog.

How to Adjust Settings

Members will be able to reduce or increase the volume of AI content they watch by opening the topic control option in the application and picking the AI content topic. Further subjects that currently be modified under the tool encompass news, clothing, beauty, and dance.

AI Disclosure Rules

Its policies oblige content makers to identify convincing AI-generated content, and it bans malicious fake videos of well-known individuals or critical incidents. Any believable AI video that is unmarked can be taken down under its user guidelines.

Furthermore, the app will now attach an “AI-made” watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This step is aimed to deter users from trying to evade the disclosure requirement.

Educational Initiatives

The platform is furthermore launching a $2 million awareness program for specialists and organizations to develop educational content about responsible artificial intelligence. This program will support charitable organizations specializing in training programming and robotics.

Platform Protection

The video-sharing app has justified its content review process, amid discussion over intentions to make redundant a large number of safety staff in the UK. TikTok is set to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.

A company official explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it gets reviewed by humans. The platform announced a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its machine learning processes.

We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”